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·  Today in class we learned we’ll be doing the most extensive work in our course devoted to research and truly understanding the user in order to create the best over-all functioning ux/ui designs. There’s no better place to start than researching the thing we’re going to use as a research method itself, personas. The way persona’s were originally presented to me was a fictional person created by the designer that would be a representative of a certain group of people who’ll be experiencing the design, and we’d include random bits of information to make it seem more realistic. Come to find out after my research for this course there’s so much more involved in the persona creating process than simply “making things up”. After looking over websites and articles devoted to the science behind personas I understand that this information isn’t actually just hypothesized useless information but rigorously extracted  data collected from countless studies. The article I found that made the most impact on my understanding of personas and how they’re created and how they function, was http://www.ux-lady.com/diy-user-personas/


The important information that I took away from the ux lady is the following:

  • a successful persona has 10 elements: profile, personality, refrents & influences, archetype & quotes, technology expertise, user experience goals, domain, devices & platforms used, must do/never do, and brand & product relationship.
  • A profile should include name, age, gender, family size, income, occupation, education, location, social class, lifestyle, activities, opinions, habit, needs/desires, motivations, user experience goals, and personality tests.
  • The three most used and referenced personality tests include The Peer Personality Test, Myers & Briggs Personality Test, and The Big Five Personality Test.
  • Refrents & Influences should include people, sites & brands that influence his/her decisions.
  • Key Quotes should be a simple sentence that suggests “the user’s voice” and gives “veracity” to them.
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